Collaborative Marketing Initiative
What if your marketing didn’t start from scratch every month?
A collaborative marketing system designed for independent print and marketing companies.
We’re bringing together a small group of companies to explore a shared approach to campaign strategy, content development, and execution.
Shared Strategy
A dedicated marketing leader focused on structured campaign planning and repeatable execution.
Reusable Campaign Assets
Direct mail, social content, email, and landing page frameworks designed to adapt locally.
Shared Learning
Results, insights, and campaign ideas improve over time through collaboration across participating companies.
The Challenge
Most companies aren’t lacking ideas. They’re lacking consistency.
Across the industry, many companies are creating content from scratch, running disconnected campaigns, struggling to stay consistent, and unsure what’s actually working.
At the same time, hiring a full-time marketing leader isn’t practical, agencies often lack understanding of print, and good ideas don’t always scale across the business.
What this can solve
- A more structured approach to campaign planning
- Better alignment across print, email, social, and landing pages
- Reusable campaigns instead of one-off marketing pushes
- Clearer visibility into what is worth repeating and improving
The Model
A Shared CMO + Campaign System
A group of independent companies share a dedicated marketing leader focused on building structured, repeatable campaigns that can be customized and used locally.
1. Plan
Campaigns are developed centrally
2. Build
Assets are created and shared
3. Adapt
Each company customizes locally
4. Execute
Campaigns go live in market
5. Improve
Results are shared and refined
The Multiplier
The value grows across the group.
Each participating company contributes a target market or area of focus. Together, the group builds multiple campaign systems that everyone can learn from and benefit from over time.
One company may bring nonprofit fundraising insight. Another may focus on real estate, healthcare, manufacturing, or B2B services. The group becomes smarter and more useful with every strong participant.
Potential market focuses
Nonprofit
Real Estate
Healthcare
B2B Services
Education
Local Retail
Who This May Fit
Built for companies that want a more structured approach to marketing.
- You want more consistent marketing throughout the year
- You see value in shared strategy and execution systems
- You are open to collaboration and idea-sharing
- You want campaigns designed for real-world implementation, not just theory
Join the Initial Conversation
We’re forming a small founding group to explore this model together. This is an initial discussion, not a commitment.
Approximate investment:
$15,000–$18,000 annually per company, shared across participants.
Name
Company
Primary Market Focus
Choose one
Nonprofit
Real Estate
Healthcare
B2B Services
Education
Local Retail
Other
What interests you most about this idea?
Reserve Your Spot
