Nonprofit organizations can significantly increase matching gift participation by simply making donors aware of the opportunity.

Effective promotion strategies include:

Adding Matching Gift Prompts to Donation Forms

Example message:

“Did you know your employer may match your donation? 
Check with your company to see if your gift can be doubled.”

Including Matching Gift Reminders in Thank-You Emails

After a donor gives, send a reminder encouraging them 
to check their employer’s matching program.

Promoting Matching Gifts on Campaign Pages

Campaign landing pages can include a short explanation 
of how matching gifts work and a lookup link.

Including Matching Gifts in Fundraising Campaign Messaging

Example:

“Your donation today may be eligible for a corporate match, 
doubling your impact for families in our community.”

A Strategic Opportunity for Nonprofits

Corporate matching gifts are one of the most 
underutilized fundraising opportunities 
available to nonprofit organizations.

By incorporating matching gift education into fundraising campaigns, 
nonprofits can increase donor engagement 
and maximize the impact of community support.

At Boyds Direct, we help organizations design fundraising strategies 
that combine data insights, donor engagement, and campaign optimization.

Matching gifts represent just one of many opportunities 
to strengthen fundraising results while deepening relationships with donors.

Want Help Strengthening 
Your Fundraising Strategy?

If your organization would like guidance on building
more effective fundraising campaigns, 
Boyds Direct offers strategic consulting
to help nonprofit leaders align donor insights, 
messaging, and campaign execution.

Contact Boyds Direct to learn more about 
developing a data-informed fundraising strategy.