When marketing your business, consumers like to feel valued, personally connected, and trusting. One of the best techniques for this strategy is customer testimonials.
Testimonials are an effective marketing tool that builds trust, and are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.
Ask for Feedback
The first step in generating effective testimonials is asking customers for genuine feedback. Send standard emails to consumers who buy your products or service and ask them to complete a short survey with room for comments. Not only can this create valuable testimonials to market your business, but it can also show areas to improve. Consider implementing a Net Promotor Score system that will not only help attract testimonials, but will also provide meaningful feedback on issues you need to resolve to create loyal lifelong customers.
Keep it Short
When using testimonials in marketing materials, keep quotes short, sweet, and concise. Potential customers don’t want to read a long, drawn-out claim of how great your business is, but they do want something to give a quick synopsis that will stick in their memory.
Be Authentic
Ask testimonial customers for permission to include their statements in marketing materials. If possible, include their name, company, and year of the testimonial. Show potential customers this is a real person who was truly satisfied with your services. If possible, see if they’re comfortable being contacted so that consumers can ask directly about their experiences.
Give Explanation
Choose marketing testimonials that are as detailed as possible. Comments such as “I love this company!” are nice, but they give little information about what your business actually does or the areas it excels. Utilize testimonials that give specific examples of how the company helped a customer and what bettered their life. The more explanation, the better.
Vary Users
One testimonial doesn’t carry much weight compared with competitors who may have many more. Aim for as many testimonial options as possible, and publish a significant amount on your marketing materials. Be sure to keep some on the back burner for variation, but put multiple in the spotlight so consumers can see a wide range of positive opinions.
Stay Updated
Using testimonials online with marketing materials, it is essential to keep the copy fresh. Consumers won’t be impressed if they return to your site multiple times yearly and see the same two-three testimonials. Continuously strive to get new testimonials and update them regularly to stay fresh and appear current with potential customers.
Marketing a business doesn’t have to be all on your shoulders. Strengthen materials by letting customers speak for you through testimonials. Build trust, personality, and credibility through client testimonials singing your praises, and your marketing strategy will thrive.
